A to Z of 121 Unconventional Management Concepts is not one of those books that you read once and put back on the shelf. It is the sort of book you can dip into again and again. The more you thumb through it, the more you will benefit from it; you will see newer patterns emerge, new perspectives on old issues that will startle you. This is a management book with a difference. It takes the reader through the A to z of Management Concepts, with Lateral Thinking, Office Politics and Test Marketing thrown in between. The terms are explained in a simple non-academic manner, making this book the perfect guide for today's manager.