Made In Japan: Akio Morita & Sony
Author : Akio Morita
No. of Pages : 344
Book Category : Best Seller,Non Fiction,Grown Up,Elder,Novels,Pictures,Knowledge,Autobiography
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Sony is one of the most powerful and respected multinational corporations in the world, and Akio Morita is its outspoken chairman. From his global perspective, Morita provides an informative and highly entertaining look at how Japanese business really works. This Made In Japan volume provides a biography of the legendary co-founder and chairman of the Sony Corporation, Akio Morita. Beginning in the waning days of World War II and spanning to the present, Morita deftly comments on a variety of topics ranging from the post-war reconstruction of Japan to his views on world trade. Of special interest to managers will be Morita's chapter "On Management," which unlocks some of the issues he believes to account for Japanese economic success. Items of discussion here include the Japanese philosophies of lifetime employment, job rotation, long-run orientation, and quality control. This book seems destined to be the Japanese version of Iacocca. BOMC alternate, Fortune Book Club selection. Gene R. Laczniak, Coll. of Business Administration, Marquette Univ.